But even so, is this really the way readers find books? Have you ever selected a book because you saw a trailer? In my case, the answer is a resounding No. I would rather read an excerpt, a book description, learn about the writer, recieve a recommendation, or read a highly favorable review. In short, I select a book because I read about it, not because I saw a title flashing by before my eyes.
Now, I am no stranger to creating animations; see my process for Now I Am Paper and Jess and Wiggle. So? Will I put together my own book trailer, any time soon? Don't hold your breath... I am setting my eyes on a higher aim... Waiting for the full-length movie to come out one day... Hey, a girl is allowed to entertain a secret dream--right?
Incidentally, I came across a great article, published on the pages of the New York Times, on this very issue. The article, written with delightful humor by Tim Kreider, starts with these words:
"The first time I'd ever heard that there were video previews for books was when I was told I had to made one. A few months before my own book was to be released, my publisher advised me that official book trailers were now routinely posted on YouTube as a promotional device. I was skeptical, but remembering how instrumental video was in advancing the career of Men Without Hats, I acquiesced..."
You can read the rest of it here: Like the Video? I Wrote the Book