Friday, December 18, 2015

Strategies for Promoting Your Book Using Social Networking

Here are three articles about reaching out to readers. These articles have been published on Aaron Paul Lazar's illustrious blog, Murder by 4, and included in his writing guides Write like the Wind (volume I, II, and III.) By asking me to write these articles, Aaron is creating a a great example of a creative collaboration between writers. Both of us wish to share knowledge and experience with fellow writers.

We, Indie writers, are an enthusiastic bunch, promoting with over-zealous vigor everywhere you turn: on Twitter, Facebook, Goodreads, Pinterest, KBoards, and just about anywhere else. This vigor is a double-edged sword, because some readers are turned off by the sheer amount of mind-numbing spam.

So, what’s a writer to do? Ask yourself: How do I stand out of the crowd? How do I reach out to readers and connect with them in a way that does not turn them off, a way that surpasses the competition?

So, you have been promoting your book all over town, day in and day out, shoulder to shoulder with other Indie writers, all competing for attention. It’s time to find a new tool for reaching out to readers.

If you have never set up a Facebook event before, try it! Right off the start, one important thing to know about it is that it is an incredibly potent tool. Every word you utter on your event page, every post reverberates to a wide audience--

To read more: 
Strategies for Promoting Your Book Using Social Networking (part II)
So you have gained some experience promoting your book through Facebook events and would like to take your promotion up a notch. One way to do it is by setting up a multi-author event. In this article I will offer a few tips, beyond the obvious (because you already know about setting up an event in a Public mode, and about creating a killer banner and a catchy title for it.) So prepare to add a few more tools into your toolbox.

The whole idea of joining forces is a potent one. Promotion is bigger than any single one of us, and even for the most successful among us, pulling together may yield surprising results--
(These are my pencil illustrations that, put together, gave me the idea for the oil painting depicted in this blog banner, at the top. I offer them here, as a reminder to myself that ideas put together bring about an overarching theme,)

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